Week 0101
Listen
Customer interviews, transcripts, support tickets, public conversations. Surface friction patterns.
Pricing
One pack for$5,000
A 3-week sprint that turns vague pain into a fundable offer.
The PayingPoints Sprint
$5,000USD · all in
3 weeks · done with you · led by a senior PayingPoints consultant.
- Discovery call + up to 50 customer interviews
- Pain map: 15 to 30 friction points sourced from real conversations
- Score grid: frequency, urgency, willingness-to-pay, budget owner
- Top 3 paying points ranked with confidence scores
- Wedge design: positioning, scope, pricing, proof points
- One-pager pitch deliverable, ready to send Monday morning
- Two 60-min working sessions during the sprint
- Two weeks of async support after handoff
50% kick-off · 50% on delivery
Risk reversal
3 paying points or refund.
By the end of week 2, we surface at least three paying points with confidence scores. If we don't, you get a full refund. No questions, no negotiation.
You will get
12:24
08:51
15:03
Interviews
Up to 50 calls
Transcribed & tagged
Pain map
30+ friction points
Sourced from real conversations
1
2
3
Top 3
Ranked paying points
With confidence scores
v1
Price$499
One-pager
Pitch-ready document
Positioning, pricing, proof
The 3-week sprint
Week 0202
Score
Score every pain on frequency, urgency, intensity, and budget. Surface the top 3 paying points.
Week 0303
Convert
Co-design the wedge. Walk away with a one-pager: positioning, pricing, proof points.
Who it's for
Yes, you should book
- Founders post-MVP, pre-product/market fit
- Solo consultants repositioning their practice
- Pivoting teams looking for a new wedge
- Anyone who's about to build the wrong thing
Probably not
- Pre-idea founders without a target market in mind
- Teams looking for marketing copy or growth hacks
- Anyone who can't talk to a handful of their customers
Common questions
How much of my time will it take?+
Two 60-min working sessions and ~2 hours reviewing deliverables. We do the heavy lifting between sessions.
Do you sign an NDA?+
Yes, by default. We share a mutual NDA before the discovery call.
What if you don't surface 3 paying points?+
Full refund. No questions, no negotiation. If we can't deliver the core promise, you don't pay.
When do I pay?+
50% on kick-off, 50% on delivery of the one-pager. Wire or Stripe, USD invoiced from Canada.