PayingPoints

Turn customer pain into
clarity pricing & growth

  • Pinpoint the exact pain your customers will pay to remove
  • Score willingness to pay with frequency, urgency and budget signals
  • Shape a fundable wedge with positioning, pricing and proof
See the method
Clarity
Pain pinpointed
CFOs lose 6h/week reconciling
Pricing
WTP unlocked
$499/mo · CFO budget
Growth
Buyers locked in
12/12 · 24h saved/mo
Clarity
Friction located
Devs waste 4h/wk on flaky tests
Pricing
Price tag set
$79/mo · eng team budget
Growth
Stable revenue
8/10 · 16h saved/mo
127paying points scored
$364avg willingness-to-pay
9.5/10 confidence on top pick
49hfrom pain to one-pager
$500
financeopssalescsengmkt

From vague pain to fundable offer.

Three steps. Stop guessing what to build, what to charge, and what to say.

01
Listen

Map the pain

Surface real friction patterns from interviews, support tickets, reviews, and call transcripts.

Pain in their words
"reconciliation kills our team every month-end…"
02
Score

Qualify willingness to pay

Rank each pain by frequency, intensity, urgency, and budget owner. Only build on what people will buy.

Willingness to pay
/10
Reconciliation
9.2
Onboarding
6.4
Reporting
4.1
Renewal
2.8
03
Convert

Shape the offer

Co-design the wedge: positioning, scope, pricing, proof. Leave with a one-pager you can pitch Monday.

The one-pager
v1
Price$499/mo

Pricing

One pack for$5,000

A 3-week sprint that turns vague pain into a fundable offer.

The PayingPoints Sprint
$5,000USD · all in
Now booking Q2

3 weeks · done with you · led by a senior PayingPoints consultant.

  • Discovery call + up to 50 customer interviews
  • Pain map: 15 to 30 friction points sourced from real conversations
  • Score grid: frequency, urgency, willingness-to-pay, budget owner
  • Top 3 paying points ranked with confidence scores
  • Wedge design: positioning, scope, pricing, proof points
  • One-pager pitch deliverable, ready to send Monday morning
  • Two 60-min working sessions during the sprint
  • Two weeks of async support after handoff
50% kick-off · 50% on delivery
Risk reversal

3 paying points or refund.

By the end of week 2, we surface at least three paying points with confidence scores. If we don't, you get a full refund. No questions, no negotiation.

You will get
12:24
08:51
15:03
Interviews
Up to 50 calls
Transcribed & tagged
Pain map
30+ friction points
Sourced from real conversations
1
2
3
Top 3
Ranked paying points
With confidence scores
v1
Price$499
One-pager
Pitch-ready document
Positioning, pricing, proof

The 3-week sprint

Week 0101

Listen

Customer interviews, transcripts, support tickets, public conversations. Surface friction patterns.

Week 0202

Score

Score every pain on frequency, urgency, intensity, and budget. Surface the top 3 paying points.

Week 0303

Convert

Co-design the wedge. Walk away with a one-pager: positioning, pricing, proof points.

Who it's for

Yes, you should book
  • Founders post-MVP, pre-product/market fit
  • Solo consultants repositioning their practice
  • Pivoting teams looking for a new wedge
  • Anyone who's about to build the wrong thing
Probably not
  • Pre-idea founders without a target market in mind
  • Teams looking for marketing copy or growth hacks
  • Anyone who can't talk to a handful of their customers

Common questions

How much of my time will it take?+

Two 60-min working sessions and ~2 hours reviewing deliverables. We do the heavy lifting between sessions.

Do you sign an NDA?+

Yes, by default. We share a mutual NDA before the discovery call.

What if you don't surface 3 paying points?+

Full refund. No questions, no negotiation. If we can't deliver the core promise, you don't pay.

When do I pay?+

50% on kick-off, 50% on delivery of the one-pager. Wire or Stripe, USD invoiced from Canada.

Stop guessing. Start charging for the right pain.

Trusted by 140+ founders & teams around the world

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